Alison Crabb is recognised by many to be the industry’s leading expert on retail leadership. Author, trainer, coach and mentor, Alison has designed a unique, human centred, refreshing and personalised, approach to leadership training and development.

Career Highlights:

• Early Beginnings: Started as a travel consultant with Flight Centre Travel Group.
• Rapid Progression: Promoted to store manager, then area leadership, culminating in eight years as a global leader in a competitive retail environment.
• Exceptional Growth: Drove profit growth from $18 million to $49 million in eight years, leading the largest retail division for the Flight Centre Travel Group.
• Culture of Excellence: Built a highly successful division at Flight Centre, the most profitable globally for eight consecutive years.
• Impressive Scale: Managed over 1,200 people across 200+ retail outlets, generating $1.2 billion in annual sales.

Recognition and Awards:

• Flight Centre’s Directors’ Award (2010): Honoured for Global Outstanding Achievement.
• Telstra Businesswoman of the Year (2012): Finalist.
• Telstra Best of Business Awards (2022-Present): Judge for the growth category.

Current Endeavors:

• Consulting Excellence: Works with Australia’s leading retail businesses, offering coaching, training, and leadership development.
• Author: Wrote “The Essential Guide for Area Leaders in Retail“, and “Leading Leaders in Retail” the second book in her series.